Case Study
National Semiconductor

Project Type

  • Organizational Change
  • Grove Storymapping™
  • Meeting Facilitation

Key Tools

  • Graphic Guides®

In the early 1990s, we helped to guide the turnaround of National Semiconductor (NSC) with a large-scale visualization of new CEO Gil Amelio’s vision. At the same time, we worked with the internal change team that was supporting the transformation. We collaboratively designed a Leading Change program for the top five hundred managers and trained the internal staff that led those programs. As the transformation proceeded, our consultants conducted more than a dozen visioning processes for groups and divisions.

The turnaround was successful. We created four iterations of the large Grove Storymap™ shown here and more than a dozen supporting Storymaps for NSC groups and divisions. It also successfully implemented graphic facilitation training within the corporate staff. In 1994, the company had a 96 percent vision recognition worldwide among its 125,000 employees, according to its employee survey.

National Semiconductor National Semiconductor

“Without The Grove’s visual approach, I can’t imagine our company aligning on the brilliant but technically complex vision Gil laid out in 1990 for us. They were invaluable in helping us stay focused and effective during this change.”

 Kevin Wheeler
Former Director of NSC University and Leader of the Leading Change Program

To learn how we can help you, or for additional details on what we did for NSC, please contact us.

AmericaSpeaks Becton, Dickinson and Company DLR Group Education Elements Garfield Foundation Levi Strauss & Co. National Academy Foundation National Park Service National Science Foundation National Semiconductor NeighborWorks® America Nike Treasury Otis Spunkmeyer San Jose State University Sutter Health Save the Redwoods League U.S. Department of Education
© 1996–2009, The Grove Consultants International. Conditions of Use
Copyright Policy

The Grove’s models and templates are the intellectual property of The Grove Consultants International and are based on best practices drawn from more than thirty years of fieldwork. The Grove is committed to sharing its ideas, processes, and tools in order to foster collaboration, and while we strive to make these easily accessible, only authorized licensees may use our proprietary information and materials. Such licensees must acknowledge The Grove as their source by displaying a Grove copyright notice and may reproduce such proprietary information only with our express written permission.

Any unauthorized reproduction or use of our copyrighted material without The Grove’s express written permission is a violation of U.S. copyright law.

If you wish to use our copyrighted material, we are happy to assist you with a purchase or discussion of an appropriate licensing arrangement. Please call us at 1.800.49.GROVE or (415) 561-2500, or e-mail us at products@grove.com. We are happy to help you collaborate with us.

[esc] to close